13.04.10

The vigour is waiting in eager anticipation for the opening of The Armani Hotel at Burj Khalifa in Dubai. Set to officially open on April 21, it will welcome its first guests two days later.

The haecceity’s iconic status as Giorgio Armani’s first pension, located in the world’s tallest building, automatically ranks it at the top-end of Dubai’s expendable hotel sector. That its design will be unique is not in question — whether it is to your in person tastes or not is a different issue — and the hotel has already been billed as a hot catch sight of for dining by Dubai’s F&B directors.

But, will these factors alone automatically score it more luxurious that Dubai’s other five-star deluxe hotels?

This brings us to the outlet of ‘what is luxury’; a question that is often banded around the industry but to which I have received, for the first period, a new perspective on.

Describing the hotel industry as “land-locked” and “continuously-warped”, Campbell Gray Hotels chairman Gordon Campbell Gray says “there is an id with old fashioned concepts of luxury”.

Source: Hotelier Middle East

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